Performance Storytelling Consultancy
Unlock the power of data-driven storytelling
Transform data insights into resonant omnichannel customer experiences that drive impactful growth. Powered by Tech & AI.
Grow Forth. With Confidence.
Resonant is a specialist CMO advisory / marketing consultancy that works in the intersection of omnichannel strategy, data & contemporary advertising technology to solve your unique growth goals.
Strategy
Omnichannel Customer Strategy. Transform your business by streamlining your customer journey - Seamlessly integrating all channels for enhanced personalized experiences, increased engagement & conversions.
Marketing Investment Strategy. Understand whether your marketing & media investments are working for you. Optimize your investments to align with your marketing and sales goals across channels.
Audience
Omnichannel Reach. Build & execute dynamic, full-funnel performance campaigns - B2C / B2B
Programmatic Reach & Optimization. Target and engage high-value audiences via Programmatic.
Optimize the channel and campaign mix. Identify the right channel / media mix that works for you. Whether its Retail media or Connected TV or Email or Display. Drive what works for you and your audiences.
Solutioning
MarTech. Identify and implement bespoke Martech solution stack for your unique needs
Analytics & Insights. Gain actionable insights based on campaign, sales and customer data to drive incremental ROI
The Trial-To-Tribe Journey
‘Trial To Tribe’ - Understand, Act, Optimize through the Customer Journey
Marketing funnels have evolved. Customers have more power now and brands are experimenting with new methods to grasp customer preferences and boost growth. Our 'Trial-To-Tribe' process assists leadership teams in comprehending and acting upon the relevant metrics at each stage of the customer journey for overall and specific growth.
Clients who have loved working with us:
EXPO2020 Dubai, Coca-Cola, Sanofi, P&G, Maybelline Garnier, Nestlé, BMW, UBS, Disney Destinations, TXU Energy, Microsoft, Air Asia, Malaysia Airlines, Sony, Xperia, Honeycomb Global, Malaysia Airlines, Datawrkz, WandX, Unicred
Why us?
Interdisciplinary
We bring together the best of brand strategy, marketing tech and media solutioning to drive your ROI
Trial-To-Tribe
Our unique process and solutioning is designed to equip the progressive marketer to build powerful audience journeys
Tech + Data Rooted
First-hand experience in architecting & implementing mar-tech and ad-tech products + solutions for large Fortune 50 brands from the ground up.
Fortune 50 Work Ex.
Leadership experience in driving digital, integrated and mar tech / ad tech solutioning for multiple Fortune 50 brands across key global markets
What is relevant & resonant for your Customers - in each stage of their path to purchase - is A result of Creativity & smart Science coming together
Advertising as we know it is being transformed as you read this. Prime drivers of this change are proliferation of data and the ascendence of realt-time, active & passive compute capabilities (AI / ML) that allow for predictive and prescriptive marketing intelligence derived from data to drive audience engagements that incrementally relevant and resonant.
This makes modern marketing incredibly dynamic. When this is done beyond the context of just pure performance and rightfully includes the objective of building a brand that commands love, loyalty and lasting connections with its customers, it becomes a discipline where creativity, research, strategy, technology and analysis meet.
This is precisely what we do at resonant. We work with modern CMOs who are keen to:
Elevate their customer experience at every touch point of their customer journey
Build personalized connections with their customers leveraging the power of data
Integrated contemporary omnichannel strategy & tactics to drive specific KPIs
Leverage iterative execution & analysis to optimize performance
Realize & maximize efficiencies through modern technology & automation
We are here to dispel the distinctions between creativity & performance and help CMOs drive meaningful growth that delights all your stakeholders - most importantly your customers.
Sincerely,
Ram
Ram Raja
Principal, Resonant