Make Commerce Media
Drive Measurable Growth
Resonant helps consumer brands and agency partners improve commerce-media performance across retail media, marketplaces, CTV, programmatic, personalization and incrementality
From strategy and stack audits to activation, optimization, and measurement, we connect senior judgment with practical execution across the U.S., APAC, and India.
The Problem
Commerce Media Is Growing. Clarity Isn’t.
Most ambitious brands don’t have a technology problem. They have an alignment problem.
Their AdTech, MarTech and creative all work - just not together. When story and system drift apart, data leaks, dashboards lose truth, and performance stalls.
Resonant fixes that alignment.
We align your marketing story, data systems, and execution into one connected growth engine - so performance stops stalling and revenue starts moving.
We work with a small number of SaaS, AdTech and MarTech brands at a time, going deep rather than wide across APAC, India and the US.
What We Do
Strategy That Moves Into Execution. Resonant helps brands and agency partners turn fragmented commerce-media activity into measurable growth.
We work where most teams get stuck: spend is rising, platforms are multiplying, reports conflict and no one is fully sure what is really effective and what is truly incremental. Our work connects strategy, activation, personalization, optimization and measurement so commerce media becomes easier to manage, sell, and scale.
Commerce Media Stack Audits
Identify where your commerce-media system is leaking growth.
We review platforms, audiences, data flows, CRM, retail-media activity, CTV/programmatic activation, agency workflows, and measurement quality.
Outcome: A clear view of what to fix, optimize, consolidate, or stop.
Audience & Personalization Strategy
Turn customer, commerce, and media signals into more relevant journeys.
We help teams develop audience strategies, segmentation, CRM activation, trigger-based messaging, AI-assisted workflows, testing plans, and personalized campaign journeys.
Outcome: More relevant experiences that improve conversion, retention, and customer value.
Campaign Activation & Optimization
Improve how commerce-media campaigns are planned, activated, and optimized across the customer journey.
Support includes retail-media planning, marketplace activation, CTV and programmatic audience deployment, cross-channel budget strategy, campaign troubleshooting, and agency/platform coordination.
Outcome: Better-connected campaigns, reduced waste, and stronger media efficiency.
Incrementality & Measurement
Move beyond platform-reported ROAS and understand what marketing actually changed.
We help define meaningful KPIs, review attribution gaps, design incrementality tests, connect media exposure with business outcomes, and improve agency/platform accountability.
Outcome: Greater confidence in where commerce media is creating real growth.
Clear Ways to Turn
Commerce Media Into Growth
Choose a focused diagnostic, an implementation sprint, or ongoing senior support based on where your commerce-media program needs help.
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A focused two-week assessment to identify wasted spend, fragmented execution, and measurement gaps.
Best for: Brands or agencies that need a fast independent view before investing more.
Outcome: A prioritized action plan showing what to fix first.
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A 6–8 week intervention to improve a live campaign, launch, or client opportunity.
Best for: Teams that need measurable progress quickly.
Outcome: Better activation, clearer measurement, and a live performance-improvement plan.
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A deeper 4–6 week review of platforms, audiences, data, workflows, agency responsibilities, and incrementality.
Best for: Brands or agencies preparing to scale commerce-media investment.
Outcome: A practical operating blueprint and 90-day roadmap.
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Ongoing senior leadership for brands or agencies navigating commerce-media complexity.
Best for: Teams that need strategy, solutioning, partner coordination, and execution oversight without a full-time senior hire.
Outcome: Stronger decisions, coordinated execution, and internal capability.
Selected Credentials
EXPO 2020 Dubai: Delivered 28 million visits and major media savings through full-funnel strategy and media orchestration.
Coca-Cola India & APAC: Integrated brand, digital, data, and activation to grow audience engagement fivefold.
Datawrkz: Combined ABM and programmatic activation to increase MQLs by 275% and revenue by 47%.
IPG Mediabrands: Launched and scaled its AdTech and programmatic capability in Southeast Asia.
What Makes Us Different
Strategy Connected to Execution - We move beyond recommendations, helping teams activate, optimize, and implement what matters.
Independent, Senior Guidance - Our recommendations are not shaped by media commissions, platform quotas, or preferred technology partnerships.
The Whole Commerce Journey - We connect retail media, marketplaces, programmatic, CTV, CRM, personalization, and measurement rather than optimizing each in isolation.
Measurement Beyond Reported ROAS - We help brands distinguish attributed results from genuinely incremental business growth.
Flexible Specialist Support - When implementation requires additional expertise, Resonant brings in vetted specialists while retaining senior strategic oversight.
Global Strategy.
Bangalore-Built Execution.
Commerce-media challenges are global. The right solutions require senior strategic judgment, specialist execution, and the ability to move quickly.
Resonant combines global marketing and AdTech leadership across the U.S., APAC, India, and the Middle East with access to Bangalore’s deep ecosystem of media, data, technology, analytics, and AI talent.a
This allows us to:
Apply global standards with local market understanding
Build specialist teams around each engagement
Move from strategy into practical implementation
Prototype, test, and optimize solutions efficiently
Deliver enterprise-quality work without traditional agency overhead
Whether you are improving retail-media performance, connecting fragmented platforms, personalizing customer journeys, or strengthening measurement, Resonant provides senior leadership with flexible execution capability.
Why Clients Choose Resonant
Senior Judgment. Practical Execution.
Resonant works between traditional consulting and agency execution.
Independent: Recommendations are not influenced by media commissions or platform sales.
Hands-on: We help implement and optimize, not simply diagnose.
Cross-functional: Media, data, technology, personalization, and measurement are considered together.
Flexible: Specialist capabilities can be brought into an engagement when implementation requires them.
Outcome-focused: The goal is measurable commercial progress, not additional complexity.
Led by Ramakrishnan Raja
Ramakrishnan (Ram) Raja is a retail and commerce-media strategist with more than 18 years of experience across the United States, India, Southeast Asia, and the Middle East.
He has led marketing and digital transformation for organizations including Coca-Cola, Microsoft, Disney, Sanofi, and EXPO 2020. He also launched IPG Mediabrands’ AdTech capability in Southeast Asia and has built and optimized growth systems across media, CRM, data, technology, and customer experience.
Through Resonant, Ram helps consumer brands improve commerce-media performance by combining senior strategic thinking with practical activation, personalization, optimization, and measurement.
Based in Bangalore, he works with clients and partners across US, APAC and India.
Industry Voice & Recognition
Certifications
Find Out What Is Really Driving Growth
If your commerce-media activity is fragmented, difficult to measure, or failing to produce its full value, Resonant can help identify the problem and turn the findings into action.
Book a 30-Minute Commerce Media Review
This gives Resonant one clear commercial journey:
Health Check → Audit → Growth Sprint → Fractional Engagement
It is specific enough to buy, while leaving room for your broader AdTech, CTV, MarTech, AI, and leadership expertise.