Reach beauty & wellness shoppers where they buy

Get discovered. Get recommended. Get chosen.

We help beauty and wellness brands plan, launch and improve advertising campaigns on Amazon, Walmart and other retail media networks and understand how AI recommends their products.

From campaign activation to PageReady AI insights, we help you make better decisions about where and how to invest.

Activate demand. Optimize for growth.

What We Do

Activate

Plan, launch and lead campaigns across the retail touchpoints that matter to your brand. We bring together audiences, media and messaging to help shoppers discover and choose your products.

Optimize

Understand how your products are recommended by AI and how your campaigns perform. We use PageReady findings and performance data to guide improvements in product content, campaign investment and measurement—with a focus on incremental sales.

Ways to Work Together

Campaign Growth Sprint

Launch a campaign or improve one already running. A focused 6–8 week engagement covering strategy, activation, optimization and performance reporting. We agree on the products, channels, budget and responsibilities before work begins.

Ongoing campaign management is available after the sprint.

PageReady - AI Visibility for Beauty / Wellness

When shoppers ask AI what to buy, how do your products feature?

We examine how ChatGPT and Gemini recommend and describe three priority products, benchmark them against competitors and identify gaps in the information shoppers encounter.

You receive a clear assessment and prioritized recommendations for product content, retailer listings and supporting evidence.

How we work

Senior leadership. Clear accountability

  • Work directly with Ram
    Senior involvement from the first brief through delivery and performance reviews.

  • The right people for the assignment
    Ram leads the engagement, working with specialist partners and your existing team. Responsibilities, fees and timing are agreed upfront.

  • Focus on commercial results
    We assess performance against your business objectives, sales and media costs with a clear distinction between what the data shows and what still needs testing.

Experience & Perspective across brands, agencies & markets

Beauty and wellness brands need a clear reason for shoppers to choose them and campaigns that carry that reason through to purchase.

That is the perspective Ram brings to Resonant. His work has connected consumer engagement at Garnier in New York, digital brand-building for Coca-Cola in India, and the development of IPG’s digital and programmatic capabilities in Thailand.

For your brand, that means senior leadership that can shape the campaign, bring the right people together and use evidence to improve the work.

Selected Experiences

  • Garnier - Publicis New York: Launched the worlds’s first online color picker. Worked on Garnier hair colour campaigns, connecting digital experiences with shopper engagement.

  • EXPO 2020 Dubai: Delivered 28 million visits and major media savings through full-funnel strategy and media orchestration.

  • Coca-Cola - IRIS Worldwide Won and led Coca-Cola India’s digital agency-of-record business, including work on Coke Studio India.

  • Datawrkz: Launched Retail Media DSP (Amazon DPS piped) for the US Market - 275% more MQLs and 47% more revenue.

  • IPG Mediabrands | Thailand /SEA : Built the digital practice and launched Cadreon’s programmatic capability in Thailand and South East Asia

  • Beauty /Wellness Thought leadership:

Meet Ram

Ramakrishnan Raja is the founder of Resonant. His career spans Publicis New York, Iris India, IPG Mediabrands Thailand and McCann Worldwide, with experience across the U.S., India, Southeast Asia and the Middle East.

He brings agency leadership, digital media strategy and campaign experience to each engagement. Based in Bangalore, Ram writes regularly for Campaign Asia.

Industry Voice & Recognition

Ramakrishnan Raja featured in Campaign Asia Magazine
A collage of seven diverse professional headshots of women and men in business attire, set against blurred backgrounds.
Ramakrishnan Raja moderating a sessions at the Data Demystified Summit in Bangkok, Thailand

Certifications

Walmart Connect Retail Media Certification Ramakrishnan Raja

What’s next for your beauty or wellness brand?

Tell us what you’re working on and where you need support. Let’s start with a 30-minute conversation.

Start with a 30-minute conversation with Ram.