Your marketing stack isn’t broken
It’s underperforming

We align message, media & measurement to turn your AdTech & MarTech into a revenue engine.

The Problem We Solve

Most brands don’t have a technology problem - they have a connection problem. Your message, media, and measurement are all working, just not together.

That’s why campaigns don’t convert, spends don’t scale, and dashboards don’t tell the truth. When story and system fall out of sync, every marketing dollar loses momentum.

We fix that alignment - turning fragmented marketing into connected growth systems that compound over time. Across APAC, the U.S., and the Middle East, we’ve helped ambitious brands and AdTech/MarTech innovators do just that.

Highlights

  • Global Expertise: Full-funnel strategy for EXPO 2020 Dubai — massive engagement and seven-figure media savings

  • Consumer Leaders: Scaled digital ecosystems for Coca-Cola and J&J, boosting reach and affinity across markets

  • AdTech Ventures: Launched and scaled programmatic, retail-media, and data-monetization platforms across U.S. and APAC

  • Cultural Brands: Built audiences and monetization systems for emerging creators and media collectives

How We Help

We don’t sell you new tools - we optimize the system that makes your existing ones perform.

Our Core Offerings:

  • Resonance Audit: Diagnose where your stack is misaligned and where value leaks occur.

  • Fractional CMO: Embed strategy and leadership to drive measurable growth.

  • GTM & Growth Playbooks: Build integrated launch and scaling frameworks across AdTech, MarTech, and performance channels.

What Makes Us Different

We don’t optimize in silos. We engineer alignment between storytelling and system performance so every rupee of spend compounds.

We speak both languages. AdTech efficiency meets brand strategy - turning complexity into clarity for teams and CMOs.

We think like builders. AI and automation are tools, not slogans. We design workflows that scale without losing human insight.

We prove it. Every engagement ends with measurable ROI, not just reports.

GLOBAL INSIGHT. LOCAL IMPACT.

Most consultancies bring experience from one market. Your challenges span many.

Having led marketing and AdTech transformation across the U.S., Dubai, Thailand, and India, we blend global strategy with local precision - helping brands scale faster and smarter across regions.

  • Cross-Market Thinking: Adapting proven global frameworks to local audience realities

  • Privacy-First Execution: Navigating compliance with geo-specific MarTech strategies

  • Performance Tailored to Culture: Building systems that respect context while driving results

Schedule Your Free 15 min Discovery Call ➡️

Our Services

  • Evaluate AdTech/MarTech campaigns (CTV, retail media, programmatic) for effectiveness—identifying gaps in audience connection, messaging, and personalization.

  • Enhance performance by aligning storytelling, AdTech execution, and data-driven personalization—bridging the gap between brand experience and media impact.

  • Develop end-to-end customer journeys that maximize reach, engagement, and conversion across programmatic, CTV, and AI-driven marketing.

  • AI integrations to improve efficiency and ROI.

  • Work directly with CMOs, CEOs, and marketing leaders to build internal capabilities and future-proof AdTech/MarTech strategies.

Why Clients Choose Resonant

End Siloed Optimization

“Our previous agency focused on creative. Our tech vendor focused on platforms. Resonant connected both and increased ROAS by 42%." - CMO, $75M Global Event-based Travel Brand

AI-Powered Decisioning

Access the same proprietary AI models we've developed with Fortune 50 brands - tailored to your business scale and resources

Global Perspective, Local Results

Apply proven strategies from our work across US, Southeast Asia, and Indian markets to your specific growth challenges

Partnership, Not Projects

We embed within your team as fractional digital leadership, not as traditional vendors or consultants

About Ramakrishnan Raja | Principal, Resonant

Ram brings over 15 years of global marketing and AdTech leadership across the U.S., APAC, and the Middle East.

He’s led digital transformation for Fortune 50 brands like Coca-Cola, Microsoft, and Disney, launched IPG Mediabrands’ AdTech arm (Kinesso) in Southeast Asia, and built award-winning campaigns that turned data into growth stories.

Ram’s work bridges storytelling and system design — helping CMOs and founders turn fragmented marketing into connected growth engines.

“Good marketing is where advertising meets algorithm- where psychology meets probability. My job is to make your message, media, and machine work as one so you can win consistently.” — Ram Raja

In The Media

CMOs! Get the Real Picture Behind Your Ad Spend

Discover where your marketing budget is really going and how to realign your stack for performance and ROI.