Our Work

Proof of Alignment in the Real World

Clients come to Resonant when marketing complexity starts to erode performance. Our work spans strategy, system design, and hands-on solutioning — helping brands align story, data, media, and technology into growth systems that scale efficiently and perform predictably.

Below are selected examples of how alignment, when properly designed and deployed, translates into measurable business outcomes.

Our Work

FIRDAUS Orchestra performing on stage with a conductor, musical instruments, and a large screen displaying the orchestra's name and logo in the background.

EXPO City Dubai: Building a Global Audience Engine

Challenge
The Firdaus Orchestra of EXPO City Dubai — the world’s first all-women orchestra — needed to scale its global audience and revenue while sharply reducing escalating media and marketing costs.

What We Did
We designed and deployed a data-driven audience system that aligned content, identity, and media execution:

  • Architected a differentiated audience journey centered on Firdaus’ signature musical identity

  • Built cross-market personas using listening behavior and music affinity data

  • Activated behavioral audiences through content-led programmatic advertising

  • Optimized reach and efficiency using Programmatic CTV (DV360) in priority markets

  • Enabled personalized musical experiences through first-party CRM data

Outcomes

  • Audience scaled from 10,000 to 180,000 in 90 days

  • $350,000 reduction in media costs (≈90% savings) over two months

  • 120 million people reached across key global markets within a year

Impact
A fragmented marketing effort was transformed into a sustainable audience and monetization engine — increasing reach while dramatically lowering cost.

Aerial view of Dubai Expo 2020 site with modern buildings, a large domed structure, and a central outdoor amphitheater surrounded by palm trees in Dubai, UAE.

EXPO 2020 Dubai — Designing Personalized Travel Demand at Scale

Challenge
EXPO 2020 Dubai needed to drive ticket sales and attendance from India — its largest source market — while maintaining strict efficiency targets.

What We Did
We designed a full-funnel, personalized demand system across paid, owned, and earned channels:

  • Developed location-specific and culturally relevant travel journeys

  • Orchestrated engagement across high-impact digital platforms

  • Activated scalable reach using programmatic media

  • Aligned performance measurement across the entire funnel

Outcomes

  • 28 million visits from India (ranked #1 source market globally)

  • $2 million in direct ticket sales

  • $750,000 in media cost savings

  • 1 billion impressions across paid, owned, and earned channels

Impact
A complex, high-scale travel promotion was converted into a predictable, cost-efficient demand system — setting a new benchmark for large-scale event marketing.

Ramakrishnan Raja enabling Datawrkz

Datawrkz - Aligning B2B Growth with Programmatic & ABM

Challenge
Datawrkz sought to accelerate growth in the U.S. mid-market, improving lead quality and conversion across QSR, Retail, and EdTech verticals.

What We Did
We designed and implemented a B2B growth system aligned to revenue outcomes:

  • Re-architected the sales and marketing funnel for quality-led growth

  • Designed personalized ABM journeys across digital channels

  • Activated precision targeting through programmatic media

  • Aligned measurement to pipeline quality, not just lead volume

Outcomes

  • 3× improvement in lead quality

  • 2× increase in lead-to-conversion rate

  • 47% revenue growth

  • Established category leadership in Connected TV and Retail Media

Impact
Marketing shifted from volume-driven activity to a revenue-aligned growth engine — improving efficiency, predictability, and market positioning.