Build, Sell and Deliver
Stronger Commerce-Media Solutions
Resonant helps agencies strengthen commerce-media capabilities, solve live client challenges, and support new-business opportunities without adding permanent senior overhead.
Where We Help
Commerce media is becoming central to client growth, but building credible capability takes more than adding retail-media platforms to an agency credentials deck.
Resonant works alongside agency leadership, strategy, media, data, and client teams when:
A major pitch needs stronger commerce-media thinking
A client requires senior intervention across activation, personalization, or measurement
The agency needs a differentiated commerce-media proposition
Teams require practical solutioning and capability development
Interim leadership is needed while permanent capability is built
We integrate with your teams, strengthen the work, and help move opportunities from strategy into delivery.
Built by an Agency Operator
Resonant is led by Ramakrishnan Raja, whose agency career spans more than two decades across New York, India, Southeast Asia, and the Middle East.
Ram began as Publicis Dialog New York’s first digital advertising account executive, working across brands including L’Oréal, Sanofi, UBS, and BMW. He later helped build UMarketing USA’s digital practice, where he designed Disney Destinations’ mobile-first CRM strategy, increasing mobile enquiries by 17% and conversions by 6%.
At Iris Worldwide, he built India’s digital division to more than $2 million in revenue and won Coca-Cola India’s Digital AOR. At IPG Mediabrands, he doubled digital revenue, built a 25-person team, and launched Cadreon in Thailand, generating $1 million in programmatic revenue.
For McCann Worldgroup, Ram led the end-to-end digital remit for EXPO 2020 Dubai, coordinating strategy and delivery across three agencies. The work generated 28 million visits and more than one billion impressions while saving approximately $750,000 in media costs.
Resonant brings this agency experience to pitches, client challenges, capability development, and fractional practice leadership—strengthening the agency team without competing with it.
Ways to Work Together
Flexible senior support for immediate opportunities, important clients, and long-term capability development.
-
Commerce-media strategy, solution architecture, pitch narrative, commercial framing, and senior presentation support for important new-business opportunities.
-
Define your proposition, priority services, platform partnerships, workflows, measurement approach, training needs, and go-to-market roadmap.
-
Independent diagnosis and senior solutioning for client challenges involving campaign performance, stack fragmentation, personalization, retail-media activation, or incrementality.
-
Interim leadership to build capability, develop teams, support senior client relationships, and create a commercial pipeline without an immediate permanent hire.
-
Discreet senior expertise delivered under your agency’s brand for pitches, client workshops, strategy development, and ongoing advisory.
Agency Experience That Produces Growth
From building digital practices to launching programmatic capabilities and leading complex client engagements, Resonant brings direct agency operating experience.
Strengthen Your Next Pitch, Client Solution or Commerce-Media Capability
If your agency has a live opportunity, a client challenge, or a capability gap, let’s discuss where senior commerce-media support can make a difference.
Please email ram@resonant.agency or use the form here.