Strengthen your Commerce-Media Capabilities
Without The Overhead
Commerce media is already on your clients' agenda. But for most mid-sized agencies, the capability isn't yet sharp enough to sell confidently, answer tougher questions, or deliver without strain - and the underlying data, stack, and measurement thinking often hasn't kept pace either.
Resonant helps agencies strengthen their commerce-media offer, support live client opportunities, and bring senior capability into the room without adding permanent headcount.
You keep the relationship. Resonant helps make the work more sellable, more credible, and more deliverable.
Commerce media is becoming a client expectation, not just a client question. Most mid-size agencies see the opportunity. The challenge is having the capability sharp enough to sell it, defend it, and deliver it confidently. Resonant closes that gap - without the hiring timeline or the permanent overhead.
Where We Help
When Commerce Media Demand outgrows your in-house depth
Most agencies we support are not starting from zero. They already see the opportunity. Their clients are asking about retail media, marketplaces, CTV, measurement, and incrementality. The challenge is turning that demand into a capability that is clear enough to sell, credible enough to defend, and structured enough to deliver.
Bring in Resonant when:
A client is asking harder questions than your current team can answer with confidence
The offer exists but isn't yet sharp or sellable enough
Senior commerce-media expertise is needed without adding permanent overhead
We integrate with your team, strengthen the commercial story, and help move commerce-media capability from promising to usable.
What Agencies Gain
A Sharper Commerce-Media Offer
Turn commerce media into a clearer, more credible capability clients can understand and buy.Stronger Client Conversations
Bring senior commerce-media thinking into pitches, proposals, workshops, and important client discussions.More Capability Without More Headcount
Access experienced support across strategy, solutioning, and capability building without hiring a full-time senior lead.More Confidence in Delivery
Strengthen how commerce-media work is scoped, structured, measured, and brought to market.
Built by an Agency Operator
Resonant is led by Ramakrishnan Raja (Ram), who began his agency career at Publicis New York and has spent more than two decades building digital, programmatic, and commerce-media capability across the US, Southeast Asia, and India.
Ram began as Publicis New York's first digital advertising account executive, working across brands including L'Oréal, Sanofi, UBS, and BMW. He later helped build UMarketing's digital business, where he designed Disney Destinations' mobile-first CRM strategy, improving mobile enquiries by 17% and conversions by 6%.
At Iris Worldwide, he built India's digital practice to more than $2 million in revenue and helped win Coca-Cola India's digital business. At IPG Mediabrands, he doubled digital revenue, built a 25-person team, and launched Cadreon in Thailand, generating $1 million in programmatic revenue.
For McCann Worldgroup, Ram led the digital remit for EXPO 2020 Dubai, coordinating strategy and delivery across three agencies. The work generated 28 million visits, more than one billion impressions, and approximately $750,000 in media savings.
After two decades inside agencies, one pattern is consistent: agencies do not lose commerce-media opportunities because they lack ambition. They lose them because the capability is not yet sharp enough to sell, strong enough to answer scrutiny, or structured enough to deliver confidently. That is the gap Resonant helps close.
Ram writes regularly for Campaign Asia on commerce media, programmatic transparency, and the evolving CMO mandate.
Ways to Work Together
Three Ways to Strengthen your
Commerce-Media Capabilities
Flexible senior support for agencies that need sharper offers, stronger client conversations, and more confidence in delivery.
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A focused engagement to help your agency sharpen, package, and operationalise its commerce-media capability.
This can include:
Proposition refinement and service definition
Stack and data assessment — identifying where tools, platforms, and data flows are creating gaps or inefficiencies across retail media, marketplaces, and measurement
Workflow diagnosis and team-gap review
Measurement and incrementality framing
Go-to-market thinking and commercial positioning
Outcome: a clearer, more sellable, more deliverable commerce-media capability — with the stack and data confidence to back it up.
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Senior commerce-media support for agencies that need stronger capability without a full-time senior hire.
This can include capability building, senior client support, offer refinement, internal guidance, and leadership across active opportunities and workstreams.
Outcome: stronger decisions, sharper capability, and more confident execution.
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Targeted senior support for live pitches, urgent client opportunities, and high-stakes commerce-media conversations.
This can include commerce-media framing, solution architecture, measurement narrative, workshop support, and senior commercial input before key meetings.
Outcome: a stronger answer when the opportunity is live and the stakes are high.
Build In-House vs Work With Resonant
Building In-House
Senior hiring takes time
Capability often gets shaped under live client pressure
Overhead starts before revenue does
Commercial positioning and delivery maturity do not always grow together
Working With Resonant
Senior support can start quickly
Agency-side and commerce-media experience is already in placeFlexible project or fractional support
Support is flexible across sprint, project, or fractional needs
Sellability and delivery are strengthened together
Measurement and incrementality are built into the approach
Global Agency Experience That Produces Growth
From building digital practices to launching programmatic capabilities and leading complex client engagements, Resonant brings direct agency operating experience.
Proof points:
First digital advertising account hire at Publicis New York
Helped build UMarketing's digital business and Disney Destinations' CRM remit
Built Iris Worldwide India's digital practice to more than $2 million in revenue
Helped win and lead Coca-Cola India's integrated & digital AOR remit
Built IPG Mediabrands Thailand's digital practice from the ground up - UM, Initiative & Reprise
Doubled digital revenue and tripled yield in two years
Launched Cadreon in Thailand and Southeast Asia, generating $1 million in programmatic revenue
Helped commercialize Vizibl DSP and Mediawrkz for Datawrkz's US growth
Led McCann Worldgroup's digital remit for EXPO 2020 Dubai across three agency partners
Strengthen Your Next Client Opportunity or Commerce-Media Capability
If your agency has a live opportunity, a client asking harder questions, or a commerce-media offer that needs to become sharper and more usable - let's spend 30 minutes together.
A direct conversation about the gap, the opportunity, and how Resonant can help.