Your AdTech × MarTech Multiplier: Where Resonance Creates Revenue

We synchronize your AdTech and MarTech investments to drive measurable revenue - without more tools or complexity

  • Resonance | AI-powered audience strategies that connect, not just target

  • Reach | Omnichannel media across CTV, Retail Media & Programmatic that performs

  • Results | Privacy-first attribution frameworks that prove and scale ROI

The AdTech-MarTech Disconnect

Most brands operate with AdTech and MarTech as separate entities:

  • AdTech teams optimize for impressions and clicks

  • MarTech teams focus on engagement and conversion

  • The critical customer journey gets fragmented in between

Your technology stack should be your competitive advantage, not your biggest frustration. While most consultants focus on either AdTech OR MarTech optimization, Resonant orchestrates both systems to create true resonance across the entire customer experience.

We've helped mid-market brands ($5M-$100M) extract up to 3X more value from existing investments in platforms like The Trade Desk, MNTN, DV360, Salesforce, Adobe and HubSpot – without adding complexity.

The Resonant Flow™ Framework

From Fragmentation to Flow - Tailored for Growth Brands

Our proprietary 3-phase approach transforms disconnected technology into a synchronized revenue engine:

  • DIAGNOSTIC CLARITY (Weeks 1-2) We audit your AdTech and MarTech stack, audience strategy, and performance metrics against our proprietary benchmark database

  • RESONANCE ROADMAP (Week 3) We develop your custom action plan with clear ROI forecasts and implementation timelines, identifying precise connection points between AdTech and MarTech systems

  • ACCELERATED IMPLEMENTATION (Weeks 4-12) We work alongside your team to execute high-impact opportunities, with measurable revenue results in 90 days

What We Solve

  • AdTech-MarTech Divide | "Our AdTech and MarTech teams operate in silos with different KPIs and technologies"

  • Fragmented Tech Stack | "We have 7 different marketing platforms that don't talk to each other"

  • Wasted Media Spend | "We're spending more on digital but seeing diminishing returns"

  • Attribution Confusion | "We can't connect our media investments to actual business results"

  • Privacy Compliance Gaps | "We're struggling to adapt to a cookie-less, privacy-first world"

  • AI Implementation | "Everyone's talking about AI, but we don't know where to start"

The Resonant Advantage

  • Better Audience Connection | AI aligned strategies that drive 40%+ higher engagement by resonating, not just targeting

  • Cross-System Orchestration | Unified performance across AdTech & MarTech platforms with 25%+ less waste

  • Omnichannel Activation | Seamless execution across CTV, Retail Media & Programmatic with precision Agentic Workflows

  • Revenue Attribution | Privacy-first frameworks that prove ROI and unlock scalable growth

GLOBAL INSIGHT, LOCAL EXECUTION

Most marketing consultancies bring experience from a single market. Your challenges aren't. Having led teams and campaigns across the US, Germany, Dubai, Thailand, and India, we bring cross-market perspectives that identify opportunities others miss:

  • Applying market specific strategies while integrating best-practices from across key marets

  • Leveraging bespoke, geo/market—specific privacy-first approaches for global compliance

  • World class Programmatic strategy and solutioning tailored to local markets

Our Services

  • Evaluate AdTech/MarTech campaigns (CTV, retail media, programmatic) for effectiveness—identifying gaps in audience connection, messaging, and personalization.

  • Enhance performance by aligning storytelling, AdTech execution, and data-driven personalization—bridging the gap between brand experience and media impact.

  • Develop end-to-end customer journeys that maximize reach, engagement, and conversion across programmatic, CTV, and AI-driven marketing.

  • AI integrations to improve efficiency and ROI.

  • Work directly with CMOs, CEOs, and marketing leaders to build internal capabilities and future-proof AdTech/MarTech strategies.

Why Clients Choose Resonant

End Siloed Optimization

“Our previous agency focused on creative. Our tech vendor focused on platforms. Resonant connected both and increased ROAS by 42%." - CMO, $75M Global Event-based Travel Brand

AI-Powered Decisioning

Access the same proprietary AI models we've developed with Fortune 50 brands - tailored to your business scale and resources

Global Perspective, Local Results

Apply proven strategies from our work across US, Southeast Asia, and Indian markets to your specific growth challenges

Partnership, Not Projects

We embed within your team as fractional digital leadership, not as traditional vendors or consultants

About Ramakrishnan Raja | Principal, Resonant

Ram brings 15+ years of global digital leadership experience to every client engagement, having:

  • Led IPG Mediabrands Digital across Southeast Asia, IRIS in India & Publicis Dialog in US

  • Driven digital transformation for Fortune 50 brands including Coca-Cola, Microsoft, and Disney

  • Pioneered programmatic media strategies across US, APAC, and EMEA markets

  • Architected award-winning campaigns for key global brands

  • Been recognized as a thought leader in Campaign Asia and industry publications & Events

"What makes our approach unique is the deep integration of both AdTech and MarTech systems to create genuine resonance with audiences. This isn't just about tools - it's about orchestrating technology to deliver messages that truly matter to customers, at exactly the right moment." - Ram

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